the shortcuts selida won’t take

the list

nine things selida will not do to get you a video

• no real face out of your source

  the faces are ours — thirteen of them, and you pick. never the person in the reel you forwarded, never a customer, never somebody walking past.

• no source pixels in what gets made

  the reel you forward is read, and then it is done. its frames go into the reader; they never go into the render. what you post is built from your own photograph and our own cast.

• no gap filled with a guess

  a shot the read could not place is drawn as a hole and says so. a shot no frame came off says that too. the board would rather admit a blind spot than invent a shot.

• nothing claimed that your own site can’t back

  the script is written off what your site actually says. a number nobody published, a promise nobody made, a customer nobody has — none of it reaches your ad, however well it would have played.

• no invented product, and no invented photograph

  a shot that puts your product on screen is built from a photograph you gave it. selida will not draw one and it will not borrow somebody else’s. a reel that needs a photograph and hasn’t got one is asked for it — the slot is the top of your version’s page, and the first photo you add starts the writing. it is an ask, made as soon as the read knows it is needed, and never a refusal at the end of a wait.

• no music

  picture and voice. nothing is laid over the top to paper over a seam.

• no charge for a failure

  a render that fails is not billed, and a take that does not pass its checks is not delivered. the page you land on is named after the check that caught it — the words, the pace, the face, the product, the shots — rather than calling every break a failed render.

• no metering on the way in

  forwarding is free and uncapped. we do not charge you to read and we do not count your forwards.

• no numbers we cannot see

  selida does not know how your ad performed. it cannot see your account, your spend or your retention, and it will never tell you why something went viral. it reads what a video is made of. that is a smaller claim than the one everybody wants, and it is the true one.

the line

none of this is a feature list